A petition on Change.org calling on Kraft Foods to remove artificial dyes from its North American Macaroni and Cheese products is garnering support in Canada.
A petition to remove Kraft Dinner’s distinctive orange hue is gaining traction on both sides of the border.
U.S. food bloggers Vani Hari and Lisa Leake started the petition on change.org asking that Kraft Food Group remove artificial dyes from its North American macaroni and cheese products.
The women say
tartrazine, or yellow #5 and #6 as it is referred to in the U.S, is an
unnecessary ingredient and want it removed from the macaroni and cheese
sold in Canada and the U.S. The dye is not found in Kraft Dinner sold in
U.K. and Europe. Tartrazine is in a variety of foods and beverages,
from ice cream to popcorn to energy drinks. Studies have linked it to
impulsivity and loss of concentration in children.
As of Thursday, the petition had garnered more than 270,000 signatures — 25,000 signatures belong to Canadians.
“If it doesn’t provide
any nutritional value and the product will look and taste the same
without these artificial ingredients, it is senseless to have them in a
product. I would buy Kraft Dinner (which I do not purchase now) if it
did not contain artificial food dye,” Sara McPhee from Halifax wrote on change.org.
Kraft posted a note to
Hari and Leake on the website stating “safety and quality of our
products is our highest priority and we take consumer concerns very
seriously. We carefully follow the laws and regulations in the countries
where our products are sold.”
These types of
consumer-driven petitions have had success before. Earlier this year
PepsiCo Inc. announcing it was removing brominated vegetable oil from
some of its products after a change.org petition garnered national
attention. Hari and Leake have been featured on the Dr. Oz Show and Good Morning America since they began their fight earlier this month.
Health Canada says the dye is legal and, as with other food additives, has undergone a safety assessment test.
“Although the
available scientific data indicate that tartrazine does not pose a
public health concern when used in foods according to the conditions
specified in the List of Permitted Colouring Agents, Health Canada
recognizes that some individuals may be sensitive to tartrazine or
certain other food colours and that declaration of these colours by name
in the list of ingredients would help them with making food choices,”
said Sean Upton, a senior media relations officer at Health Canada.
Canada’s Food and Drug
Regulations require that food additives be declared in the list of
ingredients on most prepackaged foods, said Upton. In the case of
colours, manufacturers have the option of declaring colours by name or
by the general term “colour.”
In Canada, the maximum
amount of tartrazine allowed in a product is 300 p.p.m. (parts per
million). On the Kraft Dinner box, no amount is given but “contains
tartrazine” is listed under ingredients.
Upton said Health
Canada reviews any new scientific information that becomes available
about permitted food additives. If a health risk is identified as a
result of re-evaluating on an already-approved additive, the department
will take action.
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