Wednesday, November 25, 2015

YouTube Kids App Under Fire for Ads

                              Two child advocacy groups have filed a complaint against YouTube Kids for it's advertising content.
Though YouTube markets the site as a safe place for those under 12, the groups consider exposing young minds to impressionable marketing as a poor influence.
Citing hundreds of commercials and promotional content of junk food products on the app, the groups have called upon the FTC to investigate their concerns.
YouTube says that all ads in the Kids app are pre-approved by YouTube’s policy team which prohibit ads that show food and beverages.
But screenshots provided in the complaint present product placements materials selling Reese’s peanut butter cups, Crunch bars, Hershey Kisses, Nutella, and Pop Tarts.
Read Story's Below
http://www.theguardian.com/technology/2015/nov/25/youtube-kids-campaigners-attack-junk-food
http://www.cbc.ca/news/business/youtube-kids-junk-food-1.3336450

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