Denim finishing into the digital era

Levi Strauss invented blue jeans more than a century ago. Now, it is trying to automate the way they are made.

The brand’s parent company, Levi Strauss & Co., plans to use lasers to create the holes, fraying and fading that give trendy jeans their worn look, a previously labor-intensive process that required garment workers to brush the fabric with sandpaper, rotary tools and chemicals. A laser can finish a pair of jeans in 90 seconds, compared with up to 20 minutes for hand-finishing.
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